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Home · Beauty

Yara Shahidi Named New Face of Bobbi Brown Cosmetics

The fresh-faced stunner is the new spokeswoman for the brand's "Confident Beauty" campaign.
Yara Shahidi Named New Face of Bobbi Brown Cosmetics
By Dominique Hobdy · Updated October 23, 2020
Yara Shahidi is truly beautiful, inside and out, so it makes sense that she’s the new face of Bobbi Brown cosmetics! Obsessed with all things beauty? Click here to get your tickets for the first-ever ESSENCE Beauty Carnival tour! The 19-year-old “Grownish” star made the announcement Monday via her Instagram page.
View this post on Instagram

Hello lovely humans! I’m excited to announce my partnership with Bobbi Brown (MIXTAPE COMING SOON) & share what we’ve created together✨ Much gratitude @tylermitchellphotos for capturing my joy 🤸🏾‍♀️ ✨ @bobbibrown #ConfidentBeauty #BeautyTruth #BBAmbassador #linkinbio

A post shared by Yara (يارا‎) Shahidi (@yarashahidi) on Mar 4, 2019 at 5:04am PST

As the spokesmodel for the brand’s new, “Confident Beauty” campaign the fresh-faced star will share her “beauty truths” to inspire women from all walks of life.
View this post on Instagram

In Downtown L.A. talking #BeautyTruth with our newest Bobbi Brown ambassador, @yarashahidi. #ConfidentBeauty

A post shared by Bobbi Brown Cosmetics (@bobbibrown) on Mar 5, 2019 at 5:01am PST

Bobbi Brown has been committed to inclusion since the beginning, boasting an extensive range of shades before it was the popular thing for brands to do.  Yara shares why Bobbi Brown was a natural fit saying, “I think the brand represents what my generation represents: The importance of inclusion. The fact that it’s been so important for the brand in both makeup and philanthropic endeavors since the beginning, speaks to the fact that it’s not a commercial trend but something they’re committed to.”

True to Yara’s ethos, this new venture isn’t just about appearances. In celebration of the Confident Beauty campaign, Bobbi Brown Cosmetics will officially launch The Pretty Powerful Fund on International Women’s Day March 8th. They have pledged a $300,000 donation to Yara’s selected charities to reinforce the fund’s mission of supporting the creation of new possibilities for women and girls. We couldn’t be more excited to see Yara take on this new role! Congrats, sis! Get in on the good vibes and shop her favorite products below!

Bobbi Brown

available at Bobbi Brown $46 Shop Now!

Bobbi Brown

available at Bobbi Brown $29 Shop Now!

Bobbi Brown

available at Bobbi Brown $58 Shop Now!

 
TOPICS:  beauty Bobbi Brown bobbi brown cosmetics confident beauty Inclusion Yara Shahidi
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