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Home • Beauty

Why the 'No Makeup' Makeup Trend Won 2015

Our favorite It girls took on the no-makeup makeup trend and we can't shut up about it.
By Deena Campbell · Updated October 27, 2020
01
Rihanna

Rih-Rih may have had two MAC Viva Glam collaborations, but this beauty queen knows the art of minimal makeup. A bold brow and pink lip always gets the job done.

Why the ‘No Makeup’ Makeup Trend Won 2015
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02
Joan Smalls

One of the best ways to achieve a no makeup look like Joan’s is to use a tinted moisturizer. Apply deeper shades to warm up your complexion for a nice glow.

Why the ‘No Makeup’ Makeup Trend Won 2015
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03
Liya Kebede

Sometimes the best way to pull off the no makeup, makeup look is to use concealer that’s several shades lighter than your foundation. It will help you look well rested and put together.

Why the ‘No Makeup’ Makeup Trend Won 2015
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04
Halle Berry

We love that Halle opted for a lip shade slightly brighter than her natural color. The warmth adds an extra glow.

Why the ‘No Makeup’ Makeup Trend Won 2015
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05
Kerry Washington

Using a warm cheek color like Kerry’s is a great way to give a subtle pop of color. Pair with a hint of gloss and you’re all set.

Why the ‘No Makeup’ Makeup Trend Won 2015
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06
Sanaa Lathan

Having rosy cheeks is the key to the no makeup look. Find colors that complement your natural skin tone is best. Try pink and red shades like Sanaa’s for an extra glow.

Why the ‘No Makeup’ Makeup Trend Won 2015
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07
Jurnee Smollett-Bell

Having defined lashes is the easiest way to pull off the no makeup makeup look. Try big, long lashes like Jurnee’s for added style.

Why the ‘No Makeup’ Makeup Trend Won 2015
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08
Zoe Kravitz

Subtle eye definition is an easy way to give the appearance of a beat face, without all the fuss. Try a brown or soft gray for warmth.

Why the ‘No Makeup’ Makeup Trend Won 2015
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09
Gabrielle Union

Fresh faced Gabby wears a light contouring for the post-Golden Globe Party.

Why the ‘No Makeup’ Makeup Trend Won 2015
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10
Beyonce

If you’re a lighter tone like Beyonce, sometimes you’re skin can look transparent. Opt for a super-sheer foundation for a barely-there look.

Why the ‘No Makeup’ Makeup Trend Won 2015
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11
Zendaya

Bold brows, glossy lips, sheer skin? What more could you ask for?

Why the ‘No Makeup’ Makeup Trend Won 2015
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12
Zoe Saldana

Dramatic lashes are the best accessories for the no makeup trend. To get Zoe’s try Make Up Forever’s Instant Drama False lashes.

Why the ‘No Makeup’ Makeup Trend Won 2015
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13
Ciara

Subtle gold eye shadow is the perfect glow needed for any occasion. It doesn’t overpower the look and it creates stunning, smoldering eyes.

Why the ‘No Makeup’ Makeup Trend Won 2015
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14
Serayah

It’s always a good idea to use a clear gloss for an extra pop of shine.

Why the ‘No Makeup’ Makeup Trend Won 2015
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15
Alek Wek

Even dark skin can have a barely there look. Alek looks great with light foundation and a hint of shadow.

Why the ‘No Makeup’ Makeup Trend Won 2015
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16
Kelly Rowland

Glossy nude lipstick is the ultimate no make up look. Blot a little with a tissue if the shine is too high.

Why the ‘No Makeup’ Makeup Trend Won 2015
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17
Solange Knowles

A matte nude works for every skin tone. Just be sure it’s the perfect nude for you.

Why the ‘No Makeup’ Makeup Trend Won 2015
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18
Joy Bryant

A bright smile is the perfect compliment to barely there makeup.

Why the ‘No Makeup’ Makeup Trend Won 2015
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19
Serena Williams

Serena may be a master on the court, but she’s also a master at makeup. We’re obsessed with her flawless skin and thick brows.

Why the ‘No Makeup’ Makeup Trend Won 2015
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20
Tracee Ellis Ross

Use neutral eye shadows about two shades darker and lighter than your skin to create a natural look like Tracee’s.

Why the ‘No Makeup’ Makeup Trend Won 2015
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