Tyla has mastered the art of transformation. The Grammy-winning star swapped her signature curls for a fresh, fashion-forward look in her latest appearance at H&M Brazil. A sleek fox bob styled over braids, a hairstyle reminiscent of Zoë Kravitz’s iconic braid-bob era. The result is striking, proving once again why the WPP singer is one of the most exciting beauty muses of the moment.
On Tyla, the clean finish of the fox bob pairs seamlessly with the bold, contemporary vibe of H&M Brazil’s fashion, giving the campaign an energy that’s aspirational and attainable at once. Her version of the timeless style, in its braided form, shows Black women they can continue to redefine beauty on a global stage.
The braided bob is having a major moment right now, with stars from Zoë Kravitz to Marsai Martin, Coi Leray, Rihanna, Tessa Thompson, and Teyana Taylor all putting their own spin on the style. The look has become a go-to for celebs who want a protective yet fashion-forward look for the day.
Meanwhile, at just 23, Tyla continues to prove that she isn’t limited to music. She’s showing the world how beauty can be both personal and universal, rooted in culture while pushing the needle forward.