Tinashe May Be Our New Beauty Crush

This week, Austin, Texas is crawling with music enthusiasts and techies on the hunt for the hottest new artists and gadgets. South By Southwest Music & Film Interactive is the annual music and film festival that highlights indie and underground artists, which has blossomed into a full on production that now attracts everyone from mainstream artists to President Barack Obama in addition to a host of major sponsors.


MAC’s Newest Collaboration is Inspired By 4 Black Women in Music

This year, MAC sponsored a tent and featured some of your favorite artists including one of their newest faces, singer/dancer/model Tinashe. The 23 -year-old Kentucky native rose to fame last year when her song “2 On” landed the #22 spot on the Billboard Top 100. As a part of their “Furture Foward” collaboration, MAC  rolled out the first set of four lines in the collaboration, beginning with Tinashe’s killer eye shadow palette.   

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Tinashe Eye Shadow Palette ($22, at maccosmetics.com)

During a performance in the MAC tent at SXSW, the singer performed a set from her new Joyride tour and sported a gorgeous smoky eye look crafted with her signature palette. The collection of nine shadows range from soft taupe-y nudes to a gorgeous violet hue and a shimmering black. The singer lined her eyes with a black kohl, added a pair of lengthy falsies and flushed her cheeks with an apricot hue and match gloss for her lips. So, in case you needed a little beauty inspo for that girlfriend’s brunch you’re having this week, take a cue from Tinashe and thank us later.