They say good things take time, and we agree except for when it comes to applying makeup. You don’t have to spend hours evening out your complexion, sculpting your eyebrows, or defining your lips, lids, or lashes when you can look fresh-faced and fabulous within minutes using The Lip Bar’s new Fast Face collection.

Monday, the brand launched a curated makeup system and it features multi-tasking all-in-one formulas designed to help moms, entrepreneurs, and everyday women achieve a beautiful beat in no time. The line includes a serum foundation, face palette, brow pen, eyeliner, and mascara. But you may be more familiar with the brand’s line of vibrant lipsticks. “Our goal is to streamline your beauty routine and make makeup as easy as possible by creating multi-use products with all tools needed or no tools at all,” said Melissa Butler, founder of The Lip Bar.

Photo: Courtesy Of The Lip Bar

To help us get acquainted with the brand’s new offerings, we caught up with Butler to learn more about the collection she says she created for women like her. 

Fast Face is designed with curation and convenience in mind.

“I want all of us to spend more time living instead of worrying about how you’re looking,” Butler tells ESSENCE. “We want our customers to spend less time in the mirror and more time on what matters most. Fast Face is designed with curation and convenience in mind. Everything from the foundation coming with a built-in brush and being infused with hyaluronic acid, to the face palette being curated by complexion and all you need for your entire look,” she says. 

“The goal for Fast Face is to make makeup easier by driving a curated experience for women…who are busy, on-the-go, and ultimately don’t have the time or have become overwhelmed and intimidated by options,” said Butler.

The collection will introduce over fifty new products and over twenty foundation shades, all of which are vegan and cruelty-free. To get your hands on the hot new products, shop the Fast Face collection below.

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