Big nights like the MTV Video Music Awards require preparation. Nominated artist practice their acceptance speeches, performers rehearse their dance routines, and stars primp for the main event–the red carpet.

Typically, we’re only privy to celebrities’ finished looks, but rapper Rick Ross had no qualms opening up about his VMA beauty routine. The acclaimed king of grooming and beard connoisseur shared that he prepped for the annual show with products from his grooming line, RICH by Rick Ross. The collection is comprised of everything your significant other needs to make his facial hair ‘gloss like a boss,’ so ladies listen up.

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Before Ross stepped in front of the cameras last night in a Gucci-down ensemble, he lathered on the line’s Luxury Shaving Cream to precisely shape up his beard. To polish off his look, he applied the brand’s Luxury Aftershave Balm and Luxury Beard Oil formulated with ingredients for fortifying struggle beards, including Champaign and caviar extract.

With fall (cuddle season) drawing near, it might be a good idea to take a cue from the Port Of Miami II rapper and invest in the grooming products exclusively available at Sally Beauty to keep your SO’s facial hair soft and brilliant à la Rick Ross.

To see the best beards from the 2019 VMA’s check out the gallery below.


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