1 of 6 Matteo Scarpellini/IMAXTREE.COM
Millennial women are changing the way we look at skincare, and joining the less-is-more school of thought. Credited with relying less on cosmetic treatments and more on countering the effects of aging from the inside out. And there are several beauty companies dedicated to helping those 20-somethings. Here are 5 brands tapping into the Millennial beauty agenda.
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According to WWD, doctor-branded products resonate well with Millennials. 111 Skin was started by plastic surgeon Yannis Alexandrides, and according to WWD, the brand has experienced a "142 percent sales increase [among Millennials] year-over-year."
($160, at spacenk.com)
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The ingredient list for Youth To the People's Cream reads more like a smoothie recipe than a face cream, but that's exactly why Millennials love it. Healing and treating skincare issues from the inside out are a top priority for the brand. And it's safe to say that we'll use just about any product that has kale in it. Add hyaluronic acid, green tea and another leafy green favorite, spinach, and you've got a collection of concoctions that are gentle, effective and clean.<
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Known for their facial and body clays, the newest addition to the Borghese family, Fango Essenziali, is all about having fun with your skincare. They've developed 4 targeted clay masks with accompanying sheet masks to calm, energize, moisturize and purify skin, for women on the go who need to treat their skin fast!
($32.50, at macys.com)
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The Brooklyn-based company has made a name for itself through their mastery of kitchen-to-face alchemy. All natural products that actually deliver on their promises make this line a winner. The brand's hibiscus mask is chock-full of skin-loving ingredients that work to draw toxins out of the skin, and you can identify (and pronounce) everything on the ingredients list.
($25, at swbasics.com)
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Millennials simple and effective solution to their skin woes Rodin + Fields crafted the (Un)blemish collections for people who need a no-fuss solution to their skincare issues, without all of the bells and whistles.
($171 for the full set, rodinandfields.com)
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