• Celebrity
    • Of The Essence
    • Celebrity News
    • If Not For My Girls
    • The State Of R&B
    • Time Of Essence
  • Fashion
    • 2023 Best In Black Fashion Awards
    • 2023 Fashion House
    • Red Carpet
    • Fashion News
    • Accessories
  • Beauty
    • Girls United: Beautiful Possibilities
    • 2023 Best In Black Beauty
    • Skin
    • Makeup
    • Nails
    • Hair
  • Lifestyle
    • Love
    • Parenting
    • Relationships
    • Bridal Bliss
    • Lifestyle News
    • Health & Wellness
    • ESSENCE Eats
    • Travel
    • Food & Drink
  • Entrepreneurship
    • Money & Career
  • News
    • Latest News
    • Paint The Polls Black
    • Culture
    • Politics
  • Shopping
  • Video
  • Events
    • 2023 Fashion House
    • 2023 ESSENCE Festival Of Culture
    • 2023 Wellness House
    • 2023 Black Women In Hollywood
    • 2023 ESSENCE Film Festival
    • 2023 HOLLYWOOD HOUSE
  • Studios
  • Girls United

WHERE BLACK CULTURE, COMMUNITY AND CONSCIOUSNESS MEET

Sign up for ESSENCE Newsletters the keep the Black women at the forefront of conversation.

Your email is required.
Your email is in invalid format.
Confirm email is required.
Email did not match.
Select the newsletters you'd like to receive:
Please select at least one option.
By clicking Subscribe Now, you agree to our Terms of Use and Privacy Policy.
Skip to content
SUBSCRIBE
  • MAGAZINE
  • NEWSLETTER
  • Celebrity
    • Of The Essence
    • Celebrity News
    • If Not For My Girls
    • The State Of R&B
    • Time Of Essence
  • Fashion
    • 2023 Best In Black Fashion Awards
    • 2023 Fashion House
    • Red Carpet
    • Fashion News
    • Accessories
  • Beauty
    • Girls United: Beautiful Possibilities
    • 2023 Best In Black Beauty
    • Skin
    • Makeup
    • Nails
    • Hair
      • Hair News
      • Natural
      • Relaxed
      • Transitioning
      • Weave
      • 4C
  • Lifestyle
    • Love
    • Parenting
    • Relationships
    • Bridal Bliss
    • Lifestyle News
    • Health & Wellness
    • ESSENCE Eats
    • Travel
    • Food & Drink
  • Entrepreneurship
    • Money & Career
  • News
    • Latest News
    • Paint The Polls Black
    • Culture
    • Politics
  • Shopping
  • Video
  • Events
    • 2023 Fashion House
    • 2023 ESSENCE Festival Of Culture
    • 2023 Wellness House
    • 2023 Black Women In Hollywood
    • 2023 ESSENCE Film Festival
    • 2023 HOLLYWOOD HOUSE
  • Studios
  • Girls United
Home · Beauty

How The SheaMoisture Fund Is Giving Back To Crucial Black-Owned Businesses

At this year's ESSENCE Festival of Culture presented by Coca-Cola, we shined a light on the local businesses at the heart of New Orleans culture.
How The SheaMoisture Fund Is Giving Back To Crucial Black-Owned Businesses
Shea Moisture
By Blake Newby · Updated August 4, 2021

Since its inception, SheaMoisture has been at the forefront of amplifying Black brands and Black voices — that includes financially. At this year’s ESSENCE Festival of Culture presented by Coca-Cola, we highlighted many of the brands in the New Orleans area that the SheaMoisture Fund, a community commerce business model, with $1 million in direct funding to support small, Black-owned businesses, has aided along the way — specifically during the pandemic. The fund currently stands ready to serve its community where they are most underserved, and needless to say, its done a wonderful job of doing so.

For more of everything you missed during the 2021 ESSENCE Festival of Culture Wealth & Power experience, click HERE.

Among those who have benefitted from SheaMoisture Fund include: Greg Tillery owner of WeDat’s Restaurant, Keshia Dennis owner of Keys of Beauty Salon, Marcus Brussard owner of Blessed2Cut, Wayne Baquet Sr. & Arkesa Baquet, former owner and owner of Lil Dizzy’s Cafe, Jamal McCoy, owner of HeadQuarters Barber Shop — all pillars of the New Orleans community who even through tough times, have displayed incredible levels of perseverance, strength, and selflessness to the people it serves.

Article continues after video.

The owners spoke with ESSENCE Fest viewers about owning a business, working through COVID, and the importance of being vaccinated —furthering SheaMoisture Fund’s initiative Shots In The Shop, a way to get more people in our community vaccinated. So join the cause and join the conversation to aid Black-owned businesses not only in New Orleans, but all over the country by tapping into the SheaMoisture Fund.

TOPICS:  EF21_WP shea moisture SHEA MOISTURE EF21
COMPANY INFORMATION
  • Our Company
  • Customer Service
  • Essence Ventures
  • Change Your Address
  • Contact Us
  • Job Opportunities
  • Internships
  • Media Kit
  • tag
SUBSCRIBE
  • Newsletters
  • Give a Gift of ESSENCE
  • Magazine Tablet Edition
FOLLOW US
MORE ON ESSENCE
  • Home
  • Love
  • Celebrity
  • Beauty
  • Hair
  • Fashion
  • ESSENCE festival

ESSENCE.com is part of ESSENCE Communications, Inc.

Essence may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.

©2023 ESSENCE Communications Inc. All Rights Reserved. | Privacy Policy | Terms of Use | Essence.com Advertising Terms

Get The ESSENCE Newsletter and
Special Offers delivered to your inbox

By clicking Sign Up, you agree to our Terms of Use and Privacy Policy.

Get The ESSENCE Magazine
by subscribing below
subscribe now