Procter & Gamble’s My Black is Beautiful (MBIB) has finally launched its highly anticipated collection of hair care products, and we can’t wait to get our strands on it. The line, which is exclusively sold at Sally Beauty stores nationwide and online, includes five products to help nourish and care for various curly and coily hair textures.

“The My Black is Beautiful line of hair products was inspired by the 2.6 million women in our online community who have evolving and diverse beauty needs,” said Lela Coffey, brand director of multicultural beauty at P&G. “With Sally Beauty and My Black is Beautiful’s collective focus on serving the needs of the online community, and P&G’s vast technical knowledge of textured hair, the two companies established a partnership to deliver a new hair care line that is both inspired by and designed by Black women.”

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The collection is made with a specially formulated mix called Golden Milk, a blend of turmeric, coconut milk, ginger, honey and coconut oil packed full of nutrients, essential vitamins, minerals and amino acids. The line includes the sulfate-free Hydrating Shampoo, the Fortifying Conditioner, the Tangle Slayer Conditioning Cream for curly hair and another one for coily hair, and the Intense Recovery Treatment.

My Black is Beautiful hair care collection, Courtesy MBIB

Both the research and development team, and the brand team for the collection were all made up of women of color. They even tested the products at their salon in Cincinatti. Felicia Leatherwood—who has designed the crowns of celebrities and tastemakers such as Issa Rae, Ava Duvernay and Teyona Parris—also lent her expertise to the launch, introducing the product and providing hair tips.

“Managing your hair is a process and can take time. Don’t forget to love your texture along the way,” said Leatherwood. “Talking to yourself kindly can go a long way. So no matter your hair type, arm yourself with the right products and the right mind-set—at the end of the day your Black is beautiful!”

For more than ten years, the My Black is Beautiful platform has cultivated conversations with our community around hair goals and the products sought to achieve them. This hair care line was born from the insights garnered from those discussions—a collection of care, treatment and styling products just as unique and diverse as the hair types that it serves. Earlier this month MBIB partnered with DoSomething.org to launch the #RedefineBlack initiative to dismantle negative associations with the word black. The movement challenges dictionaries to redefine the word’s meaning, which embodies a negative connotation that fuels perception bias, to reflect the beauty and positivity of our people and culture.

MBIB hair care collection available at Sally Beauty

“We share the vision of My Black is Beautiful to celebrate and empower Black women,” said Maryann Herskowitz, vice-president of color & care at Sally Beauty. “To see that come to life in a line of products celebrating [their] unique beauty thrills us.”

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