Pat McGrath is fashion week’s biggest beauty queen. As the most in demand makeup artist in the world—clocking in at 15 shows this past fall/winter 2025 season—every top artist follows McGrath’s lead. So, when she predicts upcoming fashion week trends, such as “blurification” for Black women for the upcoming season, we listen.
“We have glass skin to do that glass skin finish, but this is ‘blurfection’,” she says in an exclusive press preview. At the foundation of the trend, her latest—and darkest—Skin Fetish: Sublime Perfection Blurring Under-Eye Powder shades, “Peach” and “Amber,” are joining the new Longwear Blurring Setting Spray. And, when layered, “it’s this beautiful real life retouch,” says Kisha Augustine, global director of education and artistry at Pat McGrath Labs. “It’s like a wrinkle whisperer.”
Developed specifically for deep skin, the new under-eye powders (which, pro tip: can be used all over the face) are designed to set from medium to the darkest shade of concealer. According to McGrath, the perfect match for the“Peach” powder are concealer shades 20 to 29, and for “Amber”, shades 29 to the darkest shade, 36. “These are really going to cater to those deeper skin tones to brighten your eyes,” affirms Augustine.
While the new products are just now being released, McGrath has been torture testing them in secret for the past six months. “I’m going to have to confess to a few late nights,” she says. From Schiaparelli’s haute couture show in Paris to Marc Jacobs’s fall/winter 2025 show in New York, Cardi B’s ASCAP’s Rhythm & Soul Awards look and even in SZA’s Super Bowl LIX performance, we’ve been seeing blurfection in real time all year long. And, of course, on the Dame herself.
“[At] 2 a.m., I come home and run to the mirror, because I’ve been testing this on myself,” McGrath says. “And, I am done. Baked, done, beautifully done.” In a makeup look, she says the concealer goes on first, then the “Medium” or “Deep” blurring powder shades, followed by the new “Peach” or “Amber” brightening shades to lift the eyes. Then, to seal your makeup in for the next 16 hours, a mist of the Longwear Blurring Setting Spray.
“Usually I put my setting spray on and then go back to my business, get ready and leave,” McGrath says. But, her secret to a “super duper, quick dry”? A handheld fan. “That takes it to another level,” she says. As the finishing touch to a Black woman’s blurfect look, voilá: “You’ve brought the skin alive.”