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Home • Beauty

Old Navy Is Launching Its First-Ever Beauty Label  

And it’s super affordable! 
Old Navy Is Launching Its First-Ever Beauty Label
Courtesy of Brand
By Devan McGuinness · Updated October 26, 2020
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This article originally appeared on Hello Giggles. 

If you need a comfortable and affordable pair of jeans that will fit your body like a glove no matter your shape, a good go-to is always Old Navy.

The store is known for its denim as well as embracing different shapes and sizes when it comes to their clothes, but it seems they’re venturing into the world of beauty and we’re excited.

We have our own beauty line, Kindred Goods! Orange Blossom & Tea, Sweet Cream & Honey, and Sea Salt & Fig are now in-store! 💛 #oldnavy #oldnavystyle #runtooldnavy #kindredgoods #beauty

A photo posted by Old Navy Merchant's Walk (@oldnavymerchants) on Sep 16, 2016 at 12:40pm PDT

According to WWD, via The Huffington Post, Old Navy is launching their own private label beauty line called “Kindred Goods,” which will include hair and body mist, hand cream, eau de parfum, body scrub, and body lotion products.

The beauty line will include three different scents — Sea Salt & Fig, Sweet Cream & Honey, and Orange Blossom & Tea.

The price point is line with Old Navy’s affordable clothes, ranging from $6 for the hand cream to $12 for the fragrance.

This isn’t the first time Old Navy has ventured into the beauty game. Previously, they partnered up with other cosmetics brands, such as E.L.F and Burt’s Bees, to sell in their store. But this is the first private-label beauty line that will be on their shelves.

The whole line launched September 15th to 600 stores across the U.S. They’re not available online yet, but you’ll def find them in the Fast Lane section of your local store.