Even if they try to deny it, we know men secretly love beauty; which probably explains why some of our favorite skin care products end up missing or disappear much faster than we expect. 

So while they are reluctant to admit it, every guy could benefit from a consistent a grooming routine. One that includes a little skincare and beard grooming, and even possibly some cologne. To help jumpstart his regimen, we’ve rounded up a few of the best grooming products on the market now.