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Home · Beauty

Mama Cax Teams Up With Olay To Open The Dialogue On SPF And Protecting Black Skin

The Olay Sun spokesperson, model and blogger dishes on how skin care and self-care are connected.
Mama Cax Teams Up With Olay To Open The Dialogue On SPF And Protecting Black Skin
By Dominique Hobdy · Updated October 23, 2020
It’s no secret that the Black community at large has been guilty of placing little value on protecting our skin from the sun. Although we’ve come a long way, this pervasive ideology is why it’s so important that model, blogger and all-around superwoman Mama Cax is the face of Olay’s Sun campaign. Announcing the new partnership on Instagram, Cax shared her experience of not using sunscreen while she was growing up, just like so many of us.
View this post on Instagram

I grew up in Haiti, and as you know, it's a very sunny place. when I lived there, I never wore any SPF whatsoever. ☀️ Having darker skin, we're always, told that we have all the SPF that we need in our skin and that we can stay in the sun, but I learned everyone needs SPF. No matter what shade you are. But finding an SPF that works on darker skin is hard. Which is why I was excited when I tried @Olay Regenerist Whip with SPF 25, it was sheer, left my skin glowing, without all the oil but most importantly didn’t leave me looking ashy. Self care is important for me, and a big part of that is my skin care routine, but for a long time SPF wasn't apart of that. Now I have a moisturizing SPF that feels like self care and I'm beyond excited to be working with @Olay to show that we don't have to compromise on skin care, especially when you have darker skin, there are products out there that will keep you looking good, but also give you the protection you deserve, so you and your skin stay healthy. 😊☺️😊#ad #faceanything #olaysun #mamacax _____________________________________________

A post shared by Mama Cāx 🇭🇹 (@mamacaxx) on Mar 18, 2019 at 10:07am PDT

“I grew up in Haiti, and as you know, it’s a very sunny place. when I lived there, I never wore any SPF whatsoever,” she posted. “Having darker skin, we’re always, told that we have all the SPF that we need in our skin and that we can stay in the sun but I learned everyone needs SPF, no matter what shade you are.” With her Olay Regenerist Whip with SPF 25 in tow, Cax is reminding us that you can’t really practice self-care without safeguarding your skin. ESSENCE caught up with this woman on the go to talk about the importance of SPF for us, what self-care means to her and how she gets that flawless skin! On protecting Black skin: “I think we’ve been misguided in general with the idea that if you’re brown or have dark skin you don’t need it [SPF], which is why I was really excited to work with Olay.” On the meaning of self-care: “For me, self-care is exactly what it says it is—taking care of yourself. Women tend to put other people before themselves, so self-care is so important to include in your everyday life. I feel like Olay really empowers women to take the time to take care of themselves.” On her go-to self-care practices: “If I’m not going out or I’m feeling a little bit down, I do a simple face mask. Another way is to get a workout in to unwind and declutter.” On her skin care routine: “There are three things that are a must for me. First, because I’m prone to breaking out I’ve been using the Olay facial cloths, which are easy to travel with. Because I have dry skin, I use a really thick moisturizer with vitamin C and rose oil. Then, to even it all out, I finish with my Regenerist sunscreen.” Shop Mama Cax’s favorite Olay products below and take advantage of the brand’s limited time offer of 25 percent off sitewide!

Olay

available at Olay $12 Shop Now

Olay

available at Olay $38 Shop Now

TOPICS:  beauty beauty products mama cax olay olay sun campaign skincare spf sunscreen
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