Sephora and Pantone Launch Lip and Concealer Color Matching Service

Finding the best concealer and lip shade is a lot like dating. Sometimes you think you’ve found the one, but then after a few months, it’s no longer a match. Your feelings have changed and the color no longer works for you. Wouldn’t it be nice to finally have shade that always speaks your language?

Sephora recently unveiled complimentary in-store services that take the guesswork out of finding the best lip and concealer shades. The new features within the Sephora + Pantone Color IQ foundation matching service precisely determines the best color options based on your personalized Pantone SkinTone shade. In just minutes, customers can filter through Pantone’s SkinTone library and determine their most flattering colors from over 3,500 lipstick shades and over 400 concealer shades.

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The matching service determines the best color options by using tri-directional color image capture technology that records 27 color-accurate images in 1.8 seconds using eight different visible illuminations. Sounds complicated, but the fun begins when that data is synthesized into a grid of 100×100 pixels, which then becomes a color composite and is assigned your official pantone SkinTone number. Easy enough, right? The new service is available in all Sephora locations now so here there before your weekend begins. 

Will you try it?