This article was originally published on PEOPLE. Natural, green and eco-beauty brands are taking over the market. Thanks to celebrities like Gwyneth Paltrow, who launched her organic skincare brand Goop, and growing knowledge about the dangers of particular ingredients found in standard beauty products, consumers have been opting for healthier, all-natural options. The biggest dilemma? Most healthy ingredients come along with higher price tags. But now, thanks to Walmart, you can go green without spending too much. The affordable retail chain just launched a brand new natural brand, Found, which covers all the beauty bases — the line ranges from skincare to makeup and features 133 SKUs, including foundation, mascara, makeup removing wipes, moisturizer, face masks and more. Taking care of yourself from the inside-out has never been easier (or more affordable!). Now you can shop for green beauty without the guilt of spending a fortune, with every Found product retailing for under $15. Check out just a handful of the many products that we can’t wait to get our hands on.


Buy It! Found Nourishing Liquid Foundation with Raspberry Oil, $13.88;  


Buy It! Found Volumizing Mascara with Nettle Seed, $9.88;


Buy It! Found Sensitive California Poppy Face Lotion, $11.88;


Buy It! Found Baked Illuminating Blush with Rosehip Oil, $8.88;

Sheet Mask

Buy It! Found Clarifying Red Clay Sheet Mask, $2.50;


Buy It! Found Pore Care Volcanic Ash Pore Exfoliator, $9.88;

Contour Kit

Buy It! Found Sculpt & Define Contour Palette with Borage Oil, $11.88;

Face Mask

Buy It! Found Firming Blackberry Face Mask, $11.88;


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