This article was originally published on PEOPLE.
Natural, green and eco-beauty brands
are taking over the market. Thanks to celebrities like Gwyneth Paltrow
, who launched her organic skincare brand Goop
, and growing knowledge about the dangers of particular ingredients found in standard beauty products, consumers have been opting for healthier, all-natural options.
The biggest dilemma? Most healthy ingredients come along with higher price tags. But now, thanks to Walmart
, you can go green without spending too much.
The affordable retail chain just launched a brand new natural brand, Found
, which covers all the beauty bases — the line ranges from skincare to makeup and features 133 SKUs, including foundation, mascara, makeup removing wipes, moisturizer, face masks and more.
Taking care of yourself from the inside-out has never been easier (or more affordable!). Now you can shop for green beauty without the guilt of spending a fortune, with every Found product retailing for under $15.
Check out just a handful of the many products that we can’t wait to get our hands on.
Found Nourishing Liquid Foundation with Raspberry Oil, $13.88; walmart.com
Found Volumizing Mascara with Nettle Seed, $9.88; walmart.com
Found Sensitive California Poppy Face Lotion, $11.88; walmart.com
Found Baked Illuminating Blush with Rosehip Oil, $8.88; walmart.com
Found Clarifying Red Clay Sheet Mask, $2.50; walmart.com
Found Pore Care Volcanic Ash Pore Exfoliator, $9.88; walmart.com
Found Sculpt & Define Contour Palette with Borage Oil, $11.88; walmart.com
Found Firming Blackberry Face Mask, $11.88; walmart.com