Naturi Naughton Wants to 'Celebrate You' With Her First Beauty Gig

Naturi Naughton just added the title “beauty boss” to her Hollywood resume. Earlier this week, AJ Crimson Beauty announced its partnership with the Power star, who helped create a three-piece lip collection called “Celebrate You.”

It’s not only the first ever celebrity endorsement for the Black girl-approved brand; it also marks the new mother’s first foray into the cosmetics industry. 

“Naturi is a phenomenal talent that embodies the message we stand for as a brand – to uplift and celebrate women of all ethnicities while encouraging them to embrace their unique beauty and realize their boundless potential,” said AJ Crimson, CEO and founder of the line.

Naturi also hopes her new venture will inspire young women of color to embrace what makes them unique instead of conforming to society’s unfair beauty standards. 

“As a child (and even during my time as a professional singer) people mocked my complexion, lips, and so much more,” Naturi shared.

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“It weighed me down, but I’m glad we’re living in a time when we can make sure all girls know how beautiful they are and that they should be celebrated.”  

The 48 hour-wear “Celebrate You” glosses ($22 each) will be available online and at select stores on August 17th. We can’t wait to try them out! Until then, check out Naughton’s entire campaign below. 

1 of 5 Courtesy of AJ Crimson Beauty

2 of 5 Courtesy of AJ Crimson Beauty

3 of 5 Courtesy of AJ Crimson Beauty

4 of 5 Courtesy of AJ Crimson Beauty

5 of 5 Courtesy of AJ Crimson Beauty