Back in the day, most of us were taught to strive for achievement the conventional way: graduate from high school, get a college degree and work a 9 to 5. This tried and true journey is going nowhere, but technology has also fostered additional and/or alternate paths to success; blogging being the most notable.

Beauty bloggers have just as much influence as editors and industry professionals. And, with social media as their primary mode of communication, readers have insider’s access to what’s “next” in hair, makeup and skincare.

Anyone dominating the digital space will tell you it takes hard work and ample patience to garner accolades, but it’s not completely impossible. Since 2013, Jessica Franklin has done just this by seamlessly blending faith, fashion and beauty via

Anchored by the timeless beauty secrets passed down within her family, Jessica is one of the most recognizable faces bringing our shade of beautiful to the masses. So much so, that we’ve enlisted her (and mom!) for the ESSENCE BeautyBox “Generation Gorgeous” campaign.

When she wasn’t sharing her beauty expertise with the camera, we quickly learned that her job is more than meets the eye. If you’re ready to jumpstart your own brand like Jessica, keep reading for her gorgeous guide to beauty blogging success in 2016.

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