This Makeup Brand Just Released a Stick Foundation For Brown Girls
Courtesy of Anastasia Beverly Hills

Having dominated the brow industry with holy-grail tools like Brow Wiz and Dip Brow, Anastasia Beverly Hills is now expanding into new territory. 

The cult-favorite brand just added foundation to its fleet and the best part is they’re budget-friendly and brown girl-approved

Retailing at $25, the ABH Stick Foundation is available in a 26 (!!) shades and is made with a buildable formula for high pigment payoff.

Claudia Soare, president of ABH, said she created this collection with black girls in mind. After meeting models from the West Indies, Trinidad and certain parts of India, “the struggle of finding colors that match darker skin tones” was a “recurring theme,” she shared on Snapchat.

WANT MORE FROM ESSENCE? Subscribe to our daily newsletter for the latest in hair, beauty, style and celebrity news.

The creamy stick foundations can been used for full coverage, highlighting, and contouring. ABH collaborated with makeup artist, Mali Magic in a seven-part video series to show us how to best use the product on our skin. Check it out:

The formula is ideal for combination/oily skin types and comes in deep cool, deep red and golden undertones. Snatch one up here.

Loading the player...