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In a new campaign with 30 influencers and 10 new shades of their classic, original mineral foundation, bareMinerals is challenging us to be original.

Nykia Spradley
Feb, 09, 2017

Your first foray into foundation may have been with bareMinerals.  Perhaps you bought it on QVC after being hypnotized by the "Swirl. Tap. Buff." application method, or fell in love because you finally found a shade that worked for you.

No matter how you were introduced, there’s one unifying factor—the brand is beloved.

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This month, bareMinerals introduces a relaunch of the original foundation, along with 10 new shades that target skintones with more neutral undertones.

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And in addition to the line extensions, they’ve embarked on a campaign, #30Originals, that highlights the expansion of their shade range and empowers women to share what makes them an original.

A video posted by E L L A R I E (@ellarie) on

Familiar faces like Ellarie, Coco and Breezy and DJ Kitty Cash are all on board.   

A video posted by Kitty Cash (@kittycash) on

“As a brand, we encourage people to be original and be natural, so bareMinerals tasked each influencer to share her shade and tell the world what made her an original while incorporating Original Foundation,” says a bareMinerals spokesperson.

Check out the #30Originals campaign on Instagram and pick up a new shade here