These underrated finds were made for us and by us.
It's no secret that the beauty industry is dominated by brands that sometimes struggle to include a full range of skin tone-friendly products in their lineup. And it's even less suprising that practically none of these makeup giants are Black-owned.
Although Black bloggers and experts continue to establish themselves as an authority to these global brands, entrepreneurs are also taking matters into their own hands by creating products for us and by us. Some have gone on to become household names (IMAN Cosmetics, Sascha Buttercup, and Shea Moisture to name a few), but there are still hundreds of lesser-known ones just waiting to be discovered.
Before you head back to school, get familiar with 17 of our favorites and consider adding them to your dorm room shopping list.
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