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Home • Beauty

Novi Brown Brought Bold Braids And Soft Glam To NYFW

The actress balanced ease, health, and statement beauty throughout her second fashion week. Here, she discusses all with us.
Novi Brown Brought Bold Braids And Soft Glam To NYFW
Bandana + Corset by Agent Provocateur + Trousers by @thekemiststore. Photography by @xzaviervozo Xzavier Vozo
By Larry Stansbury · Updated September 19, 2025
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For actress Novi Brown, her second season at New York Fashion Week wasn’t about chasing every trend. Instead, she leaned into looks that made her feel grounded, confident, and ready for the whirlwind. “I opted for ease, but still a statement,” she tells ESSENCE.

Novi Brown Brought Bold Braids And Soft Glam To NYFW
Raspberry Dress by @vexxels + Boots by Aldo. Photography by @chancemichaeel Chance Michael

That philosophy came through in her hair choices. The Sistas actress had recently discovered Brazilian Wool on Pinterest, where she found an inspiring style from a braider in Ghana. Insert: thick knotless braids with a texture she had never seen before. “I wanted that look but with knots on the end,” she says. Longtime braider Nene Gibbs brought her vision to life, giving her a bold, sculptural style that carried her through the first half of the week. 

For the second half, she switched gears with a kinky straight blowout—“flirty and full, almost effortless,” she says. This style gave her flexibility: whether worn loose or tied up in a bun. “These two styles were easy for me to manage with all the running around,” she explains. “I even kept a bandana in my bag for reinforcement!”

Novi Brown Brought Bold Braids And Soft Glam To NYFW
White Corset Button Down by @shopakira + Oversized Wide Leg Corset Trouser by @ruksalamode + Sunglasses by Celine + Bag by Coach. Braids by @creativexhands Nene. Photography by @melbelderjr Melvin Elder Jr.

When it came to makeup, Brown decided to take matters into her own hands. “I opted to do my own makeup this time around,” she says. After taking a few lessons from makeup artist Marquis Ward, she felt confident enough to perfect a soft beat on her own. Skin prep was key—hydrating masks from Neutrogena and Korean sheet masks with collagen or retinol kept her complexion plump before application.

Novi Brown Brought Bold Braids And Soft Glam To NYFW
Black & Yellow Logo Long sleeve by Kai Collective @kaicollective + Circle Skirt by A.W.A.K.E MODE + Black Boots by Aldo + Bag by Gucci. Photography by @chancemichaeel Chance Michael.

For the base, she reached for LYS foundation and Fenty Skin Tint, adding concealers from WYN, blush from Rare Beauty, and bronzers from Milk and Danessa Myricks. Her powder of choice was Hourglass, with lips defined by MAC Chestnut liner and glosses from MAC (Oyster Girl) and Milani. The final step? A spritz of LYS setting spray.

Novi Brown Brought Bold Braids And Soft Glam To NYFW
Navy Peplum + Black A Line Skirt by Zara + Bow Black Pump Steve Madden + Jewelry by Swarovski + Bag Ferragamo. Braids by @creativexhands Nene. Photography by @melbelderjr Melvin Elder Jr.

Still, she wasn’t afraid to strip it back. “There were three days I opted for barely any makeup—just blush, lipgloss, and mascara,” she admits. “It was so hot, I didn’t feel like sweating.” For her, confidence came not from how much product was on her face, but how well she felt inside.

“Being healthy makes me feel the most confident ahead of big events,” Brown shares. Leading up to fashion week, she underwent what she calls a massive health transformation, complete with vitamin C drips, vitamin D supplements (“so important for anxiety and depression, especially in Black people”), colonics, and food allergy testing. “No outfit was going to change how I felt about myself on the inside. That’s where the work always needs to stem from,” she says.

Novi Brown Brought Bold Braids And Soft Glam To NYFW
Black & Velvet Peal Crystal Coat by Khanums + White Corset by + Black Trousers by Et Ochs. Photography by @chancemichaeel Chance Michael

Self-care also played a major role, even if it was hard to prioritize during the chaos. “Silence is necessary because the social battery is on 1,000+,” she explains. Time spent with her mom, best friends, and even a bike ride around Central Park the day before shows gave her clarity. A massage before heading to New York didn’t hurt either.

And of course, no glam routine was complete without music. “I love Apartment Life or other dope DJ sets on YouTube,” she says. Singing off-key, dancing around, and grabbing a slice of pizza before heading out kept her in high spirits. “Getting ready is just as much about joy as it is about beauty.”

Novi Brown Brought Bold Braids And Soft Glam To NYFW
Black Blazer by Meshki + Trousers by Helsa + Bag by Gucci. Braids by @creativexhands Nene. Photography by @melbelderjr Melvin Elder Jr.
TOPICS:  NYFW SS26