• Celebrity
    • Of The Essence
    • Celebrity News
    • If Not For My Girls
    • The State Of R&B
    • Time Of Essence
  • Fashion
    • 2023 Best In Black Fashion Awards
    • 2023 Fashion House
    • Red Carpet
    • Fashion News
    • Accessories
  • Beauty
    • Girls United: Beautiful Possibilities
    • 2023 Best In Black Beauty
    • Skin
    • Makeup
    • Nails
    • Hair
  • Lifestyle
    • Love
    • Parenting
    • Relationships
    • Bridal Bliss
    • Lifestyle News
    • Health & Wellness
    • ESSENCE Eats
    • Travel
    • Food & Drink
  • Entrepreneurship
    • Money & Career
    • SOKO MRKT
  • News
    • Latest News
    • Paint The Polls Black
    • Culture
    • Politics
  • Shopping
    • Essence Holiday Gift Guide 2023
  • Video
  • Events
    • 2023 Fashion House
    • 2023 ESSENCE Festival Of Culture
    • 2023 Wellness House
    • 2023 Black Women In Hollywood
    • 2023 ESSENCE Film Festival
    • 2023 HOLLYWOOD HOUSE
  • Studios
  • Girls United

WHERE BLACK CULTURE, COMMUNITY AND CONSCIOUSNESS MEET

Sign up for ESSENCE Newsletters the keep the Black women at the forefront of conversation.

Your email is required.
Your email is in invalid format.
Confirm email is required.
Email did not match.
Select the newsletters you'd like to receive:
Please select at least one option.
By clicking Subscribe Now, you agree to our Terms of Use and Privacy Policy.
Skip to content
SUBSCRIBE
  • MAGAZINE
  • NEWSLETTER
  • Celebrity
    • Of The Essence
    • Celebrity News
    • If Not For My Girls
    • The State Of R&B
    • Time Of Essence
  • Fashion
    • 2023 Best In Black Fashion Awards
    • 2023 Fashion House
    • Red Carpet
    • Fashion News
    • Accessories
  • Beauty
    • Girls United: Beautiful Possibilities
    • 2023 Best In Black Beauty
    • Skin
    • Makeup
    • Nails
    • Hair
      • Hair News
      • Natural
      • Relaxed
      • Transitioning
      • Weave
      • 4C
  • Lifestyle
    • Love
    • Parenting
    • Relationships
    • Bridal Bliss
    • Lifestyle News
    • Health & Wellness
    • ESSENCE Eats
    • Travel
    • Food & Drink
  • Entrepreneurship
    • Money & Career
    • SOKO MRKT
  • News
    • Latest News
    • Paint The Polls Black
    • Culture
    • Politics
  • Shopping
    • Essence Holiday Gift Guide 2023
  • Video
  • Events
    • 2023 Fashion House
    • 2023 ESSENCE Festival Of Culture
    • 2023 Wellness House
    • 2023 Black Women In Hollywood
    • 2023 ESSENCE Film Festival
    • 2023 HOLLYWOOD HOUSE
  • Studios
  • Girls United
Home • Beauty

All The Yes: There's Now An E-commerce Beauty Site Made For Women Of Color

While great strides have been made for women of color in the beauty industry, it’s still hard to find matching foundations and skincare designed to meet our specific concerns.
All The Yes: There’s Now An E-commerce Beauty Site Made For Women Of Color
getty images
By Jascmeen Bush · Updated October 26, 2020

This article originally appeared on HelloGiggle.

While great strides have been made for women of color in the beauty industry, it’s still hard to find matching foundations and skincare designed to meet our specific concerns. It’s very much still a “thing.”

We applaud brands like Kat Von D, who expanded its foundation range and Anastasia Beverly Hills whose stick foundations are available in an impressive collection of hues. Black-owned brands like Koyvoca are serving up beauty in all shades of brown, and newcomer skincare brand Nyakio is addressing skin concerns that are prevalent among WOC, such as hyperpigmentation and acne scars.

|| All gold everything || If it's packaged in gold it must be hot right? Well if it's @goldlabelcosmetics lippies...YES!!! Shop our collection of #goldlabelcosmetics matte lip pens and lipsticks. #shopmarjanibeauty #linkinbio #makeupforwomenofcolor

A post shared by Marjani Beauty (@marjanibeautyco) on Feb 17, 2017 at 8:43am PST

Snaps all around for every brand that’s making waves, but there’s still sooo much ground to cover. Thankfully, e-commerce site Marjani Beauty Company is a step in the right direction. Offering hair, makeup, and skincare for WOC, Marjai Beauty Company is a one-stop shop for all things melanin-friendly.

|| Melanin ✨ || We are continuing our women of color #skinobsession. We are... beautiful, diverse, dynamic...How else do you describe yourself??? (📸@syedfaizalsyednoh)

A post shared by Marjani Beauty (@marjanibeautyco) on Feb 8, 2017 at 6:24am PST

Among the brands offered on the site are one of our faves, Reina Rebelde, along with Melanie Mills Hollywood, Afrodeity, and AJ Crimson, a cosmetic brand that’s getting an incredible amount of buzz.

|| Poppin' bottles || Preparing our first shipments 🍾🍾🍾 #journeytosuccess #melaninpower #bringingcolortobeautiful #marjanibeauty

A post shared by Marjani Beauty (@marjanibeautyco) on Feb 3, 2017 at 2:41pm PST

According to Women’s Wear Daily, on March 31st, Marjani Beauty Company is launching their Buy It and Try It foundation program. When you buy a foundation, it comes with a matching sample to try. Not into it? Just return the unopened full size foundation to get your money back. Brilliant.

|| Skin on Fleek || The best foundation looks like your skin....maybe even better. We carry foundations specifically created for Melanin rich skin. Find your perfect match. #shoplinkinbio #marjanibeauty #MarenaBeaute #bringingcolortobeautiful

A post shared by Marjani Beauty (@marjanibeautyco) on Feb 15, 2017 at 4:31pm PST

 

Head over to Marjani Beauty to shop the curated selection of hair, skincare, cosmetics, and bodycare!

COMPANY INFORMATION
  • Our Company
  • Customer Service
  • Essence Ventures
  • Change Your Address
  • Contact Us
  • Job Opportunities
  • Internships
  • Media Kit
  • tag
SUBSCRIBE
  • Newsletters
  • Give a Gift of ESSENCE
  • Magazine Tablet Edition
FOLLOW US
MORE ON ESSENCE
  • Home
  • Love
  • Celebrity
  • Beauty
  • Hair
  • Fashion
  • ESSENCE festival

ESSENCE.com is part of ESSENCE Communications, Inc.

Essence may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.

©2023 ESSENCE Communications Inc. All Rights Reserved. | Privacy Policy | Terms of Use | Essence.com Advertising Terms

Get The ESSENCE Newsletter and
Special Offers delivered to your inbox

By clicking Sign Up, you agree to our Terms of Use and Privacy Policy.

Get The ESSENCE Magazine
by subscribing below
subscribe now