This Black Woman-Owned Cosmetics Brand Made $1 Million In 90 Minutes

From the 2018 ESSENCE Festival stage, to a million-dollar Cyber Monday...now THAT's some serious Black Girl Magic!
Samantha Callender Nov, 27, 2018

Some may know Wuzzam Supa aka Supa Cent from her hilarious and viral social media videos. Others may know her as the former waitress-turned-founder and CEO of the equally-viral cosmetics brand, The Crayon Case, whose “Box of Crayons” eyeshadow palette took the beauty community by storm.

Now, you can know her as Reynell Steward, the $1 million woman.

RELATED: VIDEO: Wuzzam Supa Talks Celebrating The Beauty Of Bold Make Up On Black And Brown Skin With Her 'Crayon Case' Cosmetics Line 

The proud New Orleans native saw her brand gross $1 million in revenue within an hour during its Cyber Monday sale, showing just how powerful her brand really is and how much customers love what she has to offer.

Having launched her business in 2017—and later bringing her story to the 2018 ESSENCE Festival stage—this feat is surely a sweet one for Steward, as her journey thus far has certainly came with its challenges. One of the first product offerings from the brand was the eyeshadow palette, Box of Crayons, which includes an assortment of colors and pigments that bring nostalgic memories of playing with crayons and bold colors. After the palette went viral on social media, Crayola released their own makeup line, clearly profiting off of Steward’s success without giving her any credit.

Still, Steward’s product proved to only be nostalgic, but the quality of her goods spoke for themselves. The item has since has become such a hot commodity among fans that it has sold out several times, requiring several restocks.

It’s no wonder that fans of the brand and those wanting to try it for the first time took advantage of the Cyber Monday sale, which offered shoppers a whopping 60% off.

Aside from the viral Box of Crayons palette, The Crayon Case has quite an expansive line including highlighters, palettes, lip and eye pencils, other eyeshadow palettes, and lipsticks.

Congratulations to Supa Cent and we look forward to seeing even more much-deserved success for her fabulous brand! You can shop The Crayon Case products via the official website HERE.