Where other New Year’s resolutions might not be taken too seriously by mid-March, beauty goals are always on the table. As we navigate through the oversaturated beauty space, it’s always nice to come across products that are created with our skin, hair, bodies, and overall beauty in mind. Who better to cater to us than, well, us?

For 2020 add some new brands to your list of must-try Black-owned beauty products. We’ve got a handful that will help you step up your hair, makeup, skincare, and even wellness routines this year, and hopefully throughout the decade.

Check out the gallery below to find out more about their Black girl magic potions.

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