• Celebrity
    • OTE – Screen Kings
    • Daniel Kaluuya Digital Cover
    • Digital Cover Method Man
    • Digital Cover Zazie
    • Celebrity News
    • ‘Yes, Girl!’ Podcast
    • Entertainment
    • Black Celeb Couples
    • Celebrity Moms
    • Red Carpet
    • If Not For My Girls
  • Fashion
    • ESSENCE Fashion House 2022
    • Fashion News
    • Street Style
    • Accessories
    • Fashion Week
  • Beauty
    • Best In Black Beauty 2023
    • ESSENCE Hair Awards 2022
    • AVEENO Skin Health Startup Accelerator
    • Beauty News
    • Skin
    • Makeup
    • Nails
    • Girls United: Beautiful Possibilities
  • Hair
    • Hair News
    • Natural
    • Relaxed
    • Transitioning
    • Weave
    • 4C
  • Love
    • Love & Sex News
    • The Solve Podcast
    • Weddings
    • Parenting
    • Relationships
  • Lifestyle
    • Black History Month
    • ESSENCE Gift Guide 2022
    • ESSENCE + smartwater Live Well Challenge
    • Build Your Legacy 2022
    • Dream & Plan with Confidence Prudential
    • AMEX Platinum Travel
    • Homecoming Season 2022
    • Lifestyle News
    • Health & Wellness
    • ESSENCE Eats
    • Money & Career
    • Entrepreneurship
    • Travel
    • Food & Drink
    • Black Travel Guide
  • News
    • Paint The Polls Black
    • Sponsors Recognition Page 2022
    • Latest News
    • Raise Your Voice
    • Culture
    • Politics
  • Video
  • Festival
    • 2023 ESSENCE Festival Of Culture
    • 2022 Fest Videos
  • Events
    • 2023 Wellness House
    • 2023 Black Women In Hollywood
    • 2023 HOLLYWOOD HOUSE
    • 2023 ESSENCE Film Festival
    • 2022 Girls United Summit
    • 2022 ESSENCE Fashion House
    • 2022 Homecoming Season
    • She Got Now
    • Dear Black Men
    • I Am Speaking
    • Power Tools
  • Studios
  • Girls United
Skip to content
SUBSCRIBE
  • MAGAZINE
  • NEWSLETTER
  • Celebrity
    • OTE – Screen Kings
    • Daniel Kaluuya Digital Cover
    • Digital Cover Method Man
    • Digital Cover Zazie
    • Celebrity News
    • ‘Yes, Girl!’ Podcast
    • Entertainment
      • Paint The Polls Black
    • Black Celeb Couples
    • Celebrity Moms
    • Red Carpet
    • If Not For My Girls
  • Fashion
    • ESSENCE Fashion House 2022
    • Fashion News
    • Street Style
    • Accessories
    • Fashion Week
  • Beauty
    • Best In Black Beauty 2023
    • ESSENCE Hair Awards 2022
    • AVEENO Skin Health Startup Accelerator
    • Beauty News
    • Skin
    • Makeup
    • Nails
    • Girls United: Beautiful Possibilities
  • Hair
    • Hair News
    • Natural
    • Relaxed
    • Transitioning
    • Weave
    • 4C
  • Love
    • Love & Sex News
    • The Solve Podcast
    • Weddings
    • Parenting
    • Relationships
  • Lifestyle
    • Black History Month
    • ESSENCE Gift Guide 2022
    • ESSENCE + smartwater Live Well Challenge
    • Build Your Legacy 2022
    • Dream & Plan with Confidence Prudential
    • AMEX Platinum Travel
    • Homecoming Season 2022
    • Lifestyle News
    • Health & Wellness
    • ESSENCE Eats
    • Money & Career
    • Entrepreneurship
    • Travel
    • Food & Drink
    • Black Travel Guide
  • News
    • Paint The Polls Black
    • Sponsors Recognition Page 2022
    • Latest News
    • Raise Your Voice
    • Culture
    • Politics
  • Video
  • Festival
    • 2023 ESSENCE Festival Of Culture
    • 2022 Fest Videos
  • Events
    • 2023 Wellness House
    • 2023 Black Women In Hollywood
    • 2023 HOLLYWOOD HOUSE
    • 2023 ESSENCE Film Festival
    • 2022 Girls United Summit
    • 2022 ESSENCE Fashion House
    • 2022 Homecoming Season
    • She Got Now
    • Dear Black Men
    • I Am Speaking
    • Power Tools
  • Studios
  • Girls United
Home · Beauty Products & Tools

Flamingo Launches New Vagina-First Skin Care Product And Campaign

This is a pubic service announcement.
Flamingo Launches New Vaginal Skin Care Product
Courtesy Flamingo
By Shalwah Evans · Updated December 6, 2020

If you’ve seen ads or campaign headquarters for The Bush 2020, then you might have been worried that another Bush is running for president. Rest assured, this isn’t another hat in the rink for next year’s election. But for the record, this bush is smarter, better looking, and much more capable of running the country.

Since launching a year ago, Flamingo has designed products for women to care for their bodies how they see fit in the realm of shaving, waxing, and overall hair removal. And now, the brand has moved into the vaginal skincare space with its newest product Mons Mist.

Flamingo Launches New Vaginal Skin Care Product

Mons Mist is a conditioning spray for pubic hair and the skin in the area. Named after the mons pubis—the biological term for the area that it’s made for—the formula is gynecologist and dermatologist tested. Along with this newest product in its lineup, Flamingo is also launching what it calls the grow-choice movement—The Bush 2020.

With catchy and clever campaign slogans like “No waxation without representation,” and “Fighting for the American pubic,” the campaign is all about celebrating a woman’s choice to do what she wants with her body hair, whether that’s to shave it, wax it off completely, or wear it in all its fullness.

“It’s time to stop telling us what to do with our body hair and encourage listening to the only voices that really matter: our own,” the campaign reads.

Article continues after video.

The campaign has a headquarters and activation on Canal Street in New York City, with product and campaign merchandise giveaways, and events that are open to the public. Mons Mist is available at shopflamingo.com today. And you can visit the thebush2020.com for more information about the campaign, and even to take a quiz to find out what bush is right for you.

TOPICS:  charli penn conversation Flamingo health julee wilson Mons Mist self-care The Bush 2020 v-skincare vaginal vaginal skincare vaginas wellness
COMPANY INFORMATION
  • Our Company
  • Customer Service
  • Essence Ventures
  • Change Your Address
  • Contact Us
  • Job Opportunities
  • Internships
  • Media Kit
  • tag
SUBSCRIBE
  • Newsletters
  • Give a Gift of ESSENCE
  • Magazine Tablet Edition
FOLLOW US
MORE ON ESSENCE
  • Home
  • Love
  • Celebrity
  • Beauty
  • Hair
  • Fashion
  • ESSENCE festival

ESSENCE.com is part of ESSENCE Communications, Inc.

Essence may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.

©2023 ESSENCE Communications Inc. All Rights Reserved. | Privacy Policy | Terms of Use | Essence.com Advertising Terms

Get The ESSENCE Newsletter and
Special Offers delivered to your inbox

By clicking Sign Up, you agree to our Terms of Use and Privacy Policy.

Get The ESSENCE Magazine
by subscribing below
subscribe now