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Home · Beauty Products & Tools

Beauty Influencers Are Really Falling For This New $6 Drugstore Product

Get prestige quality for a drugstore price.
Beauty Influencers Are Loving This New $6 Product
Stock Images/Getty
By Shalwah Evans · Updated December 6, 2020

We all know that there are some drugstore products that perform just as well, if not better, than their prestige counterparts. And right now, with money a bit tight for some, beauty splurges are not top priority.

Luckily, some of the newest products out for spring and summer have the type of low price tags that make beauty shopping guilt-free. E.l.f.’s new Hydrating Camo Concealer is a $6 go-to that the influencers are adding to their makeup bags.

At the top of the month Jackie Aina, who is arguably one of the most well-known Black beauty influencers, raved about it in a makeup tutorial on her YouTube channel. And when Jackie does a beat, you want her product list.

Article continues after video.

But she isn’t the only one who’s using it to create a lewk. And with 25 shades and a color match guarantee, it’s quickly becoming a favorite among pro and semipro artists, as well as other beauty lovers and aficionados.

Beauty Influencers Are Loving This New $6 Product

Women and men who just love doing beautiful makeup are falling in love with the sublime satin finish of this hydrating formula that lets skin look like skin.

View this post on Instagram

soap brows 🧼 I use pears soap to hold my brows in place and create that laminated look. Make sure you press on your brows after it’s dry to set it in place. I used @anastasiabeverlyhills brow wiz in dark brown to fill in any gaps and cleaned up with @elfcosmetics hydrating camo concealer in medium warm

A post shared by ʏᴇᴍᴀɴɪ ᴇʟɪsᴇ (@yemani_elise) on Mar 31, 2020 at 7:18am PDT

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S N A T U R A L – ↓ #MakeupDeets ↓ Primer | @toofaced ‘Major Hangover’ • Foundation | @toofaced Peach Perfect ‘Cocoa’ • Conceal | @elfcosmetics hydrating Camo Concealer ‘Deep Cinnamon’ • Eyeshadow | @morphebrushes x @vicram 39L Hit the Lights Palette • Liner | @plouise1 x @mmmmitchell Acid Reign ‘Nitro’ & @colourpopcosmetics Metallic Liner ‘Bronze Touch’ • Waterline | @plouise1 x @mmmmitchell Acid Reign ‘Ibiza’ • Brows & gel | #abhbrows ‘ebony’ & @morphebrushes translucent • Lashes | @lashesbylena ‘Chioma’ • Cheeks | @profusion Mini Rubies ‘Sizzle’ • Lip Gloss | @milanicosmetics ‘whatever’ • • #flawlessmakeup #wakeupandmakeup #bblogger #make4glam #insta_makeup #melaninmakeup #brownskin #darkskin #melanin #blackmua #v93oo #theartistedit #editorialmakeup #creativemakeup #supergoop #avantgardenmakeup #trendingmakeup #runewaymakeup

A post shared by Tavaris Jefferson (@varijstylez) on Mar 27, 2020 at 9:55am PDT

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BABYYYYY 💕 – LOVVVINGGG @blendmyface SPONGE..did you see how that applied my foundation bittt?😍😍 – @colourpopcosmetics Bare Necessities Palette on the eyes☺️🖤 @goodmolecules Serum💧 @anniiessence Primer 🖤 @maccosmetics A94 @elfcosmetics Camo Concealer 💫 @benefitcosmetics Boiing Concealer💫 @maccosmetics Contour stick💗 @fentybeauty Banana Powder @fentybeauty Bronzer “Caramel Cutie” @milanicosmetics Blush “Coralina” @maccosmetics Highlight “Dima’s Glow”🖤 – #makeuptutorial #makeuplook #smokeyeye #elfcosmetics #fentybeauty #benefitcosmetics #elfcamoconcealer #explore #explorepage #undiscoveredmuas #slave2beauty #makeupaddict #maccosmetics #lashes #beautysponge #colourpopcosmetics #colourpopme #falllook #slave2makeup

A post shared by alyssa ♡ (@candycocaine) on Jan 21, 2020 at 12:16pm PST

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@tatcha silk canvas primer @narsissist natural radiant longwear foundation in Syracuse @elfcosmetics hydrating camo concealer in light beige @vanitymakeupcosmetics sculpt and glow trio in medium @makeupforeverofficial matte velvet skin powder foundation in R230 @beccacosmetics sunlit bronzer in impanema sun @morphebrushes 35k palette @lillylashes style Ela @kvdveganbeauty trooper liner in mad max brown @kvdveganbeauty everlasting blush honey suckle @jaclynhillcosmetics moodlight in carats @esteelauder bronze goddess illuminating powder in heatwave @maccosmetics lip liner in cork @tomfordbeauty lipstick in all mine #narssisist #tatcha #elfcamoconcealer #vanitymakeupcosmetics #makeupforever #makeupforevermattevelvet #beccasunlitbronzer #morphepalette #morphe35k #kvdveganbeauty #jaclynhillcosmetics #esteelauderheatwave #tomfordbeauty #lillylashes

A post shared by Myesha Polnett (@myesha.polnett) on Apr 13, 2020 at 5:04pm PDT

Editor’s Note: When ordering nonessential items to be delivered, please keep in mind that warehouse and delivery workers on the front lines are putting their personal safety on the line each day to help keep our country running. As we owe them extreme gratitude, we encourage our ESSENCE family to consider doing something thoughtful for them, like leaving a tip or even offering a simple “thank you.” Stay safe!

TOPICS:  aina bargain beauty products beauty under $10 celebrity cover digitial drugstore beauty drugstore buys drugstore makeup Entertainment essence essence uncovered jackie uncovered YouTube
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