Today PAT McGRATH LABS launched the newest star in the LABS universe, DARK STAR mascara. To mark the birth of this addition, McGrath’s longtime friend and legend in the game, Steven Meisel, photographed McGrath’s muses for the campaign, which now includes up-and-coming models Maty Fall Diba and Salomon Diaz.

“It is an honor and a privilege to introduce my new volumizing DARK STAR Mascara to the world via a campaign by the ultimate star maker himself—the LEGENDARY Steven Meisel,” said McGrath. “With his fierce and disruptive aesthetic, his eye for fresh talent, and his prolific, unparalleled approach to beauty, Steven has the unique power of being able to both propel a new face out beyond the stratosphere as well as to reveal brilliant facets of absolute icons. His art reframes the present and transforms the future.”

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[SOUND ON] “The floor of heaven Is thick inlaid with patines of bright gold.” – William Shakespeare ⚡⚡⚡ BEHOLD the GOLDEN COUPLING of @salomon.diaz & @dibaamaty serving ONE-SWIPE LASH LUXURY in *NEW* #DarkStar MAscara directed by the LEGENDARY #StevenMeisel ⚡⚡⚡ Shop TOMORROW 07.14.20, 10AM EST–Sign up now for VIP Early Access at PATMcGRATH.COM.  — Directed by the LEGENDARY #StevenMeisel Narrated by the ICONIC @marisaberensonofficial Hair @guidopalau Art Direction @duzansky #MakeupByPatMcGrath for #patmcgrathlabs — #PMGHowTo ⚡MATY FACE — Prep skin with Sublime Perfection Primer using fingertips  — Buff an even layer of Sublime Perfection Foundation in ‘DEEP 21’ & ‘DEEP 32’ into skin with Sublime Perfection Foundation Brush — Blend ‘PINK ULTRANESS’ LuxeTrance Lipstick & ‘PSYCHO CANDY’ LuxeTrace Lipstick onto cheeks & along edges of the face  — Layer Skin Fetish Highlighter+Balm Duo in ‘BRONZE’ onto high points of the skin with fingertips EYES — Diffuse ’ROSE DUSK’ eyeshadow from Mothership VII: Divine Rose II through the inner socket & outer corner with a large fluffy brush — Define crease with ’XTREME DUSK’ eyeshadow from Mothership VI: Midnight Sun  — Sweep ’ELEGANZA’ eyeshadow from Mothership VII: Divine Rose II across the lid with a small fluffy brush —  Tightline upper & lower waterline with PermaGel Ultra Glide Eye Pencil in ’XTREME BLACK’  — Use a liner brush with Mehron Mixing Liquid to apply ‘BLITZ PURPLE’ pigment from Nocturnal Nirvana Blitz Astral Quad along lower lash line — Define outer half of lower lash line with ’XTREME DUSK’ eyeshadow from Mothership VI: Midnight Sun & extend outwards using small blending brush — Highlight inner corner with ‘INCANDESCENT GOLD 003’ pigment from Nocturnal Nirvana Blitz Astral Quad  — Line lash line with Perma Precision Liquid Eyeliner  — Curl lashes & apply Dark Star Mascara LIPS — Line lips with ‘DEEP VOID’ PermaGel Ultra Lip Pencil  — Apply ‘DEEP ORCHID’ MatteTrance Lipstick lips — Top lips with ‘CARNAL DESIRE’ Lust Gloss

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The two join global face of PAT McGRATH LABS Naomi Campbell, as well as models Irina Shayk, Damian Hurley, Leon Dame, Tess McMillan and Hudson Kroenig in the campaign.

“So honored to be part of this,” wrote Diba in an Instagram post.

The 18-year-old who was born in Senegal and raised in Italy was thrust into the spotlight earlier this year when she donned the cover of Italian Vogue’s beauty issue wearing Bantu knots. The IMG model walked her first show in 2019 for Saint Laurent and now she’s one of #McGRATHMUSES.

Colombian-born Salomon has been in campaigns for Calvin Klein, Versace, Michael Kors, H&M and Equinox. The young model has also been a favorite of publications such as Esquire and GQ. He also wears the DARK STAR mascara alongside Diba in this new campaign.

DARK STAR mascara from PAT McGRATH LABS is available now at and Sephora.


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