Get ready for the “muva” of all collaborations!
Estée Lauder, illustrator Donald Robertson and Amber Rose are rewriting the old beauty rules with a game-changing new cosmetic venture.
On Monday, the newly-assembled trifecta announced the launch of Flirt Cosmetics, an e-commerce brand that promises “weapons of mass seduction,” including its first offering: a lash applicator playfully named the “Flirt Flash.”
If you’ve never been able to apply lashes without gluing your eyes shut, this easy-to-use tool is a must have. It also comes stocked with lashes inside, so you can knock out two birds with one stone—genius!
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Given the chic packaging and overall in-your-face aesthetic, it’s no wonder the cosmetic giant chose to collaborate with Amber Rose, one of Hollywood’s most body positive celebs, as its first ambassador.
“When [Robertson] approached me with the idea I was like, I’m tatted, bald-headed, I talk about sex like really raunchy—but I’m very sex positive—but I just speak my mind. Are you sure you want me for your brand? I’m not sure. I have SlutWalk and s–t,” she told the crowd at an NYC bash celebrating the launch.
“It’s the perfect match. I am their modern-day woman. My 12 million Instagram followers get it.”
We get it, too. The collection is set to launch on September 15, and the Flirt Flash will retail for $28.
Will you be adding Flirt Cosmetics to your fall beauty stash? Let us know in the comments!