Allyiah Gainer, known as AllyiahsFace, has built a loyal community online through her style, humor, and unapologetic confidence. Now, she’s capturing that same energy in fragrance. The digital creator has teamed up with Dossier to launch her first-ever fragrance duo: Better Days and Of The Hour.
“I’ve always loved fragrance. I feel like it completes your outfit, your vibe, your being,” Gainer tells ESSENCE. “So, when Dossier approached me with the opportunity, and with a bit of encouragement from my management, I knew exactly what to create.” She admits she initially felt a tinge of imposter syndrome. “But with a bit of push and reminder of exactly who I am from my manager Regina, I knew this was for me.”
Much like the influencer herself, the fragrances are multifaceted. Better Days captures her bubbly, approachable side, while Of The Hour channels her sultry, magnetic energy. “Better Days is an amazing representation of my day-to-day being,” she explains. “She’s bright, airy, welcoming, and sweet. A breath of fresh air if you will — a phrase that many use to describe me.” The scent opens with notes of grapefruit, coconut, pink pepper, and fresh ginger before settling into neroli for a light, joyful finish.
By contrast, Of The Hour is bold, glamorous, and unforgettable. “She’s sexy, feminine, captivating, alluring yet unapproachable,” Gainer says. “Of The Hour leaves you wanting more, and you’ll never forget her.” With cedarwood, suede, tonka bean, vanilla, and pink pepper, the fragrance builds a warm, sultry blend meant for evenings when confidence takes center stage.
For Gainer, fragrance isn’t just about smelling good—it’s about feeling good. “I hope that each of these scents connects to a feeling of confidence,” she shares. “I want these fragrances to make everyone who wears it feel like they’re on top of the world!”
That philosophy mirrors the confidence she’s known for sharing with her followers online. “I would say to always know and learn to love that you are uniquely and perfectly you,” she advises women who are still learning to embrace their unapologetic selves. “No one can be you, like you, and that is so valuable. I’ve realized over the years that everything about me has gotten me to where I am, and I wouldn’t change a thing.”
Through this collaboration, Gainer invites her community to step into their own power. Better Days is the bright start—the optimistic energy to begin your morning—while Of The Hour is the after-dark statement that lingers long after you leave the room. Together, they embody her duality: approachable yet unforgettable, joyful yet commanding.
Her hope is that anyone wearing them feels unstoppable. As she puts it: “It’s about showing up, fully and unapologetically. That’s the real fragrance.”