If the “Brown Skin Girl” track from Beyoncé’s newly released The Lion King: The Gift album has affected you with the fervor of affirmation, then the #BrownSkinGirlChallenge that was inspired by the song will only make you feel like the best thing in all the world.

It’s been four days since the song’s release, but the record, which encourages girls to embrace their complexion, has already become an anthem, an empowering movement for self-love, and a viral social media challenge.

Search the #BrownSkinGirlChallenge hashtag on Twitter, and you’ll find posts that include sublime images of brown girls and women, and messages that affirm our beauty.

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“This is for more than just likes! It’s a celebration of our beauty! A beauty that’s always been but not always acknowledged! Salute Queens! #BrownSkinGirlChallenge,” posted one Twitter user.

To see the beautiful images that have taken over our timeline, check out the gallery below.


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