It’s time you brought your ideas to life! If you have been daydreaming about starting your own collection or even if you have already begun and you’re feeling a little stuck, don’t worry, you’ve got this—and we’ve got you. We teamed up with Jenna Westerlund, Vice President of Merchandising at Ulta Beauty Private Label to give you a few tips and tricks to help you start your own beauty line.

Jenna is an expert when it comes to taking a great idea from concept to formulation and then to what we as shoppers see on the shelves in the store. Her and her team are responsible for products and programs for Ulta Beauty Collection, their private label brand that spans multiple categories including Cosmetics, Bath, Skin, Sun and Nail.

Looking for more inspiration? You just have to see Season 2 of Girls United: Beautiful Possibilities. This series features six young Black women creating their own beauty collection that will launch in Ulta Beauty stores. Click here to check it out and get some more tips to help you with your own beauty business!