5 New Primers That Will Make Your Makeup Last Forever

You wouldn’t apply paint to a wall without applying a primer first, so why would you skip the base coat before applying makeup?

A primer, whether hydrating, smoothing, mattifying, or pore minimizing, blurs out imperfections and ensures that your makeup stays put. And don’t we all wish we could have flawless coverage that lasts forever?

I thought so too, which is why I took the liberty of rounding up the best new primers for you. 

A few of our favorite beauty brands kicked the year off by launching innovative products that will improve your makeup’s staying power. Check out the game-changers below.