Meet our girl squadigniting

ESSENCE® and Ulta Beauty® are helping young entrepreneurial girls break into the beauty industry through a new mentoring initiative, Girls United: Beautiful Possibilities. We set out to discover the next wave of passionate and creative leaders with a national casting call to find young girls who love beauty and had big ideas.

We are excited to announce we’ve found our squad and can’t wait for you to meet them!

Follow their journey in a 6-part video series. Watch as they create an exclusive capsule collection for Ulta Beauty, and hear from ESSENCE and Ulta Beauty mentors, as well as influencers and brand founders. Using their creativity and love for beauty, they will learn from the best and receive $10,000 that can be used for college.

Watch the Episodes

Click to Meet the Girls

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Join the conversation by using these hashtags.
#EssenceGirlsUnited #BeautifulPossibilities