ESSENCE Helps To Kickoff The Fun At The 2019 Kentucky Derby
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On Friday, May 3 race fans across the country are packing their best hats and fascinators and headed to the annual Kentucky Derby Festival in Louisville, KY.

As this year’s media partner, ESSENCE plans to help continue the tradition of culture and community at the Friday evening kickoff event, The Trifecta Gala, presented by former NBA star and Heartland Coca-Cola Bottling Company CEO Junior Bridgeman and his family and takes place annually as a “Derby Eve” celebration. The annual event brings out some of the biggest celebrities, influencers, and top-athletes in the country, and helps to raise money for charities such as the V Foundation for Cancer Research, The West End School, and The University of Louisville Autism Center.

“The Bridgeman family and the Trifecta Gala represent our culture and our community, and the event’s purpose-driven mission is aligned with the spirit of the ESSENCE brand.,” says Moana Luu, ESSENCE Chief Content & Creative Officer. “As the official media partner for this year’s fete, we are thrilled to present our storytelling at the storied Kentucky Derby!”

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The Kentucky Derby takes place at Churchill Downs, one of the world’s most legendary racetracks.