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2022

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At AVEENO®, we are committed to helping create a more diverse, inclusive and equitable skincare industry. That’s why we’re building on our long-standing partnership with ESSENCE® to provide access, education, resources and opportunity for Black female-identifying entrepreneurs looking to grow their skincare or haircare brands. Together, we want to support those entrepreneurs whose ideas and solutions have the power to profoundly impact the health and beauty of all skin or hair types.

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ENTER THE 2022
AVEENO® SKIN HEALTH STARTUP ACCELERATOR PITCH COMPETITION

Are you a Black female-identifying entrepreneur with a product, brand or technology that meets the skin or hair care needs of Black consumers? We’re looking for an up-and-coming innovator of beauty products who harnesses the power of natural ingredients to address the needs of all skin or hair types. We’re talking moisturizers, serums, body lotions, cleansers and more!

You could win $100,000 for your beauty business,

ongoing mentorship opportunities from AVEENO® business leaders and industry experts, and a trip to
ESSENCEFEST!

HERE'S HOW TO ENTER

Step 1



Hit the ENTER NOW button and fill out the form between 6:30 PM EST on February 2, 2022 and 11:59 PM EST on April 30, 2022.

Step 2



Tell us your WHY. Create a 1-2 minute video introducing yourself, your business, and WHY you got started. Explain how natural ingredients play a key role in your product(s) and your business.

If you'd prefer, lean into modern video storytelling and provide a vertical video.

Step 3



Upload your video, review required information and submit!


APPLY BY APRIL 30, 2022

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Where are they now

Hear from last year's Skin Health Startup Accelerator Grand Prize Winner, Dr. Isfahan Chambers-Harris, Founder of Alodia Hair Care™ and Runner-Up, Arianne Turner, Founder of Look Good, Live Well™!

UNLOCK THE TOOLS

Health Disparities Are More Than Skin Deep

Health Disparities Are More Than Skin Deep

Healthcare disparities continue to negatively impact Black communities, leading to worse health outcomes, including skin health.

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Article-Harnessing the Power of Mentorship for your Business

Harnessing the Power of Mentorship for your Business

If you’re an entrepreneur, you’re always looking for new ways to grow your business. One way to get ahead is to get yourself a mentor.

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10 Tips for Building a Winning Pitch: Do’s & Don’ts

A great pitch is key to taking your business to the next level, check out our do’s and don’ts to perfect your pitch.

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Here's How These Accomplished Entrepreneurs Pitched Their Businesses For The Very First Time

"Be confident in why your business needs to exist."

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Use Social Media to Reach New Consumers

Craft a strategy for your company with 4 tips to drive massive conversation and build your brand.

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Identifying Sources of Capital

To make your dreams come true, you need capital, so see what that means for you and your business.

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Tools to Grow Your Consumer Base

We went to the experts at AVEENO® for a special Q&A session with these business leaders to see how to build your base.

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Just Start! Take That First Crucial Step to Build A Skin Health Brand

It’s time to take the leap, so see how to get started right now- the first step is always the hardest, but you got this.

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Businesswoman And CEO Kalilah Wright Hosts Masterclass On Building A Brand

Her label "Mess In A Bottle" sells tees with dope messaging packaged in reusable bottles.

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For Small Black-Owned Beauty Brands, Instagram Is An Absolute Must

For Small Black-Owned Beauty Brands, Instagram Is An Absolute Must.

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How to Build a Brand with Staying Power

Small businesses become big businesses behind the power of a solid brand. Entrepreneur Vanessa Wade shares how.

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7 Things These Black Women Entrepreneurs Learned About Exploring Alternate Sources Of Funding

Entrepreneurs Renae Bluitt, Jasmine Luv & Rhonesha Byng talk funding their businesses without depending solely on bank loans or VC funding.

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Black Women Entrepreneurs Share Honest Insights About Seeking Out Venture Capital

Black women entrepreneurs speak openly about focusing on building brands that organically attract investors before seeking out VC funding.

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How To Transform And Thrive In Today's Digital World As An Entrepreneur

Whether it's through learning new skills or partnering for success, these tips help sustain your business in today's digital world.

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Leverage Meaningful Partnerships

Collaboration is the key, see how to build the right relationships and leverage partnerships.

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Are you Ready to Start a Business?

"Despite the difficulty of the journey, it’s one of the few paths that can deliver you true economic freedom," says Founders of Color, CEO Kelly Burton.

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At AVEENO®, nature fuels our healthy spirit, just like healthy skin fuels yours. We research and work with scientists and dermatologists around the world to unlock the therapeutic power of nature’s most restorative ingredients, giving you clinically-proven products that nurture and care for your skin, so you can care for what’s most important in life. Learn More



At AVEENO®, nature fuels our healthy spirit, just like healthy skin fuels yours. They research and work with scientists and dermatologists around the world to unlock the therapeutic power of nature’s most restorative ingredients, giving you clinically-proven products that nurture and care for your skin, so you can care for what’s most important in life.

At AVEENO®, everything is rooted in our belief that balance is the key to wellbeing. That’s why we use groundbreaking science to transform nature’s ingredients into products that rebalance and renew your skin. With clinical results to prove their effectiveness.

aveeno ad – mobile

aveeno ad – desktop

At AVEENO®, nature fuels our healthy spirit, just like healthy skin fuels yours. We research and work with scientists and dermatologists around the world to unlock the therapeutic power of nature’s most restorative ingredients, giving you clinically-proven products that nurture and care for your skin, so you can care for what’s most important in life.

Article 1 – Mobile

10 Tips for Building a Winning Pitch: Do’s & Don’ts

A great pitch is key to taking your business to the next level, check out our do’s and don’ts to perfect your pitch.

READ…

Article 2 – Mobile

Tools to Grow Your Consumer Base

We went to the experts at AVEENO® for a special Q&A session with these business leaders to see how to build your base.

READ…

Article 3 – Mobile

Just Start! Take That First Crucial Step to Build A Skin Health Brand

It’s time to take the leap, so see how your get started right now—the first step is always the hardest, but you got this.

READ…

At AVEENO®, we are committed to helping create a more diverse, inclusive and equitable skincare industry. That’s why we’re building on our long-standing partnership with ESSENCE® to provide access, education, resources and opportunity for Black female-identifying entrepreneurs looking to grow their skincare or haircare brands. Together, we want to support those entrepreneurs whose ideas and solutions have the power to profoundly impact the health and beauty of all skin or hair types.