Serena Williams is now a spokeswoman for the NYC-based, new cosmetic brand Mission Skincare. “We bring athletes on as equity partners. Every athlete has equity in the company and gets royalty on the product they [help] create,” says founder and chief marketing officer Josh Shaw, according to Women’s Wear Daily. Serena will be promoting a reasonably priced ($3.99!) pout protecting Lip Balmer due out this April.-QS