Chart-topping rapper 50 Cent—also known as Curtis Jackson—is teaming up with Lighthouse Beauty to create a fragrance, according to Women’s Wear Daily. Due this fall, the men’s scent, called Power by 50 Cent, will debut at Macy’s. The Queens, New York-bred rapper is an equity partner in the venture. Power by 50 Cent is the first launch for the newly formed Lighthouse Beauty, which is comprised of artist managers at Brand Asset Management, the celebrities they represent, and developers and distributors of luxury fragrances.—BB
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