Max Factor, the 100-year-old American makeup brand, will be discontinued by P&G early next year in the United States. Once the leader in the world of movie makeup, Max Factor is associated with many “firsts” in the beauty industry including the creation of lip gloss, “waterproof” mascara, pan-cake makeup and much more! “Procter & Gamble, which also owns more widely distributed Cover Girl, said the company will focus its resources on that brand, which it called the No. 1 cosmetics brand in North America,” according to Reuters.com article. The brand will continued to be sold overseas in 70 countries.-QS
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