Remember back in the day, when most girls weren’t allowed to wear makeup until their sixteenth birthday? If Walmart has their way, girls as young as eight will soon be rocking smoky eyes on playdates!

In February, the mega-chain is debuting GeoGirl, a new makeup collection targeted toward eight to twelve-year-olds. The line will include sixty-nine products, including blush, mascara, face shimmer and lipstick.

“GeoGirl is about teaching this generation about beauty care in a responsible way,” said Carmen Bauza, WalMart’s merchandise manager of beauty and personal care. Okay, but what’s responsible about offering makeup to a fourth grader? And do we really want to suggest to our tweens that their natural beauty isn’t good enough? We’re flummoxed.

Would you let your eight to twelve-year-old wear makeup? Let us know in the comments section.

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