For months, lipstick lovers, beauty bloggers and Chanel-philes alike have been waiting patiently for the April 2011 release of the much-buzzed-about new lip collection, Rouge Coco Shine Lipstain (and for good reason… these feather-light, moisturizing hint-of-a-tints are nothing short of magical).

From February 10th to the 14th, Chanel is offering a limited preview of the Rouge Coco Shine Lipstain in “Boy,” a universally pretty, pale pink shade named for the great love of Coco Chanel’s life: Arthur “Boy” Capel. We can’t think of a more perfect time than Valentine’s Day to launch this romantic new hue!

Chanel Rouge Coco Shine Hydrating Sheer Lipstain in Boy, $32, will be available exclusively on, and at select Chanel Boutiques and department stores from February 10-14