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17 Black-Owned Beauty Brands You Should Be Supporting In 2017

These indie darlings are worthy of your obsession. 

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By Samantha Callender · December 22, 2016

Your New Year’s resolution list should include buying more small, black-owned businesses. When it comes to beauty and hair, there are tons of up and coming brands and products emerging in the industry. With most opting to use all natural ingredients, here are a few you can give your coins to this holiday season and into the New Year. From nail polish to hemp soap, you’re sure to find a product you or a friend will love, all while supporting a black entrepreneur.

Providing a range of options, this line gives you everything from hair products to male grooming supplies. They also have a beauty box out for the holidays. Try: Sweet Almonds Nourishing Hair and Body Butter ($20)

This cruelty free and made to order line provides customers with high quality and highly pigmented beauty products. Try: Make Me Matte Powder ($12)

Their wide range of shades and high quality pigments make this brand one that gives those with melanin a chance to play with bold colors. Try: Mega Matte Slim Lipstick ($15)


A line of nail polish that provides a wide array of colors, with all of their formulas being free of harmful ingredients.Try: Bout That Life Nail Lacquer ($12)


This cruelty free line of products makes vegan beauty staples. Their packaging is fun and modeled after dessert packaging (YUM).

Try: Glazed Illuminator ($36)


Known for their bright and pigmented eye palettes (that are vegan), this brand is definitely on the rise for 2017. Try: Nubian 2nd Edition Eye Palette ($35)

These at home spa and pampering products are made with all natural ingredients, soothe skin and smell great! Try: Honey Punch Salt Scrub ($20)

Keeping up with the latest in beauty trends, this brand brings you quality colors and products. Try: Rainbow Spectrum Highlighting Compact ($40)

Known for their lip lines and partnerships with black celebs, this line can bring bold color to your palette. Try: Sucka For Love Lip Stain ($15)

Raising awareness about environmental sustainability while promoting health, this line produces soaps, butters and oils to naturally heal skin. Try: Hempseed Oil Soap ($4)

Joseph Franco

Made with curly girls in mind, this brand uses natural ingredients to give locks new life. Try: Polishing Pomade, $5

Known for their loose powders that beautifully compliment melanated skin, this brand is great if you’re looking for the perfect foundation, concealer or setting powder. Try: Buttercup Setting Powder ($20)

This brand prides itself on its all vegan, eco-friendly ingredients in each and every product. They have high standards for both beauty and wellness. Try: Just Blush, Mosaic in ‘Sangria’ ($17)

A luxury nail polish line started by entrepreneur Tanisha Lawrence, LAW provides quality polish while being chemical free and free from animal testing. Try: LAW Luxury Nail Polish in ‘Give Me 100%’ ($9)


Known for their rich pigments and wide range of colors, this brand is perfect for those who love their lipsticks and eyeshadows. Try: Extra Large Mirrored Eyeshadow Palette ($20)


This brand prides itself on nourishing ingredients that hydrate the skin and smell good enough to eat. Try: Guava Mango Body Butter, ($15)

This brand provides rich nail lacquers that have both high shine and a rich pigmented finish. Try: Bernadette Thompson Nail Collection in ‘Bottoms Up’ ($8)


Henry Hargreaves