Reebok's It's A Man's World Campaign Highlights Groundbreaking Women
Inspired by Reebok’s 2001 ad campaign ‘It’s A Woman’s World,” the brand latest project titled “It’s A Man’s World” highlights popular women in the creative space, and you might follow them on Instagram.
As women empowerment and gender equality undergo a positive push, Rebook featured five fearless ladies to spearhead this campaign. Jazerai Allen-Lord, Ebony Naomi Oshunrinde, Anhia Zaira Santana, Kimberly Drew, and Sanne Poeze were chosen due to their amazing work in their perspective fields.
As part of the campaign, Reebok will release a collection of three cult classics – a Club C, Workout and Freestyle Hi – alongside two t-shirts in timeless monochrome. All have been updated with subtle ‘It’s A Man’s World’ design details for an understated nod to the campaign. The ‘It’s A Man’s World’ campaign will also feature five collaborative sneakers that bring each female’s unique story to life, including the timeless Club C, 90s Aztrek runner, retro Freestyle Hi, futuristic Instapump Fury and Daytona DMX silhouettes. Jazerai Allen-Lord will lead the first exclusive drop of sneakers coming next month.
The ‘It’s A Man’s World’ collection will be available at Reebok.com and select retailers worldwide on September 1.
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