Nike Tapped This Brooklyn Activist For Latest Shoe Collab
Nike has lead the sneaker market with unique collaborations and trendy shoes. From their conscious marketing to their sleek designs, the mega-retailer has created a cult-worthy following. For the brands latest collaboration, Brooklyn based filmmaker and activist Asha Boston was selected to co-create a limited edition Nike Air Max. Boston partnered with sneaker-design lab WeAreCultivator and Nike’s new customization initiative, NIKEBYYOU.
The sneaker, named “The R46” is inspired by the R46 MTA subway car. The colorway is a direct reflection of the train, showcasing a variety of orange and blue hues.
“My Air Max React 270 design is named “The R46” because it’s inspired by the R46 MTA car that runs on the A train line,” Boston said. The A train was built in 1932 and connected the Black community in Harlem to the Black community in Bed-Stuy, my hometown.”
The R46 will be available from August 19th until September 1st exclusively on nike.com or at the Hancock, Throop and Tompkins block party from 4-8PM on August 24th.