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Home · Fashion

Nike Tapped This Brooklyn Activist For Latest Shoe Collab

Inspired by the R46 MTA subway car.
By Nandi Howard · August 21, 2019

Nike has lead the sneaker market with unique collaborations and trendy shoes. From their conscious marketing to their sleek designs, the mega-retailer has created a cult-worthy following. For the brands latest collaboration, Brooklyn based filmmaker and activist Asha Boston was selected to co-create a limited edition Nike Air Max. Boston partnered with sneaker-design lab WeAreCultivator and Nike’s new customization initiative, NIKEBYYOU.

The sneaker, named “The R46” is inspired by the R46 MTA subway car. The colorway is a direct reflection of the train, showcasing a variety of orange and blue hues.

“My ​Air Max React 270 design​ is named “​The R46​” because it’s inspired by the R46 MTA car that runs on the A train line,” Boston said. The A train was built in 1932 and connected the Black community in Harlem to the Black community in Bed-Stuy, my hometown.”

Courtesy of Nike

The R46 will be available from August 19th until September 1st exclusively on nike.com or at the Hancock, Throop and Tompkins block party from 4-8PM on August 24th.