Leyna Bloom Stars In Lingerie Campaign For Playful Promises
Leyna Bloom broke headlines last year when she campaigned to be the first transgender model to walk on the Victoria’s Secret runway. Making it in the fashion industry is already a challenge, but some of todays most popular models were discovered on the Internet, so Bloom’s strategy of petitioning herself for the gig via social media isn’t so far-fetched.
“As a young Black trans woman, the first money I got to invest in my transition was in lingerie.”
Already having graced the runway for Chomat and other clients, last season Bloom walked the Tommy Hilfiger x Zendaya Spring/Summer runway show and last month she become the first trans woman of color to have a film premiere at Cannes.
Most recently, Playful Promises, an inclusive swimwear and lingerie brand, launched its 15th Anniversary Campaign with Bloom as its leading lady. “As a young Black trans woman, the first money I got to invest in my transition was in lingerie,” the Chicago native told Glamour. “It means a lot to me. It’s like putting on foundation or buying mascara from the local pharmacy. It’s an experience that we cherish.”
Check out the full collection here.