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Glam Diary: West African Blogger Dimma Umeh Shares Her Globe-Trotting Beauty Tips 

Born and raised in Nigeria, this west African beauty blogger dishes on her culture and travel must-haves.

Glam Diary
By Andrea Jordan · July 17, 2017

This feature originally appeared in the August 2017 Issue of ESSENCE Magazine.

“In most parts of Nigeria, there’s an unspoken expectation for women to put significant effort into their appearance, so makeup is really popular,” Umeh says. Perhaps that explains why thousands flock to her YouTube channel, ThatIgboChick, for tutorials on vibrant lids, poppy lips and glowy, melanin-rich skin.

When traveling, only take essentials. "If you love makeup like me, decide on a look and wear it with slight variations for the entirety of the trip," Umeh recommends. For more variety, pack a few compact and lightweight lippies. 

Umeh's first international trip was to London. It has become her favorite destination. 

Moisturizers are a must in Umeh's daily regimen. Her advice for keeping skin supple in dry weather is to add a drop of jojoba oil to your face cream. 


Shop four of Umeh's hair and beauty must-haves below! 

$21 available at Sephora
$45 available at Illamasqua
$40 available at Sephora
$15 available at Walmart