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Back To Basics: Your Most Common Concealer Questions, Answered

For many makeup wearers, applying concealer ignites a very special kind of anxiety. It's often labeled as a no-fuss beauty product, but the truth is it can look completely unnatural when applied incorrectly. And the risk is even higher if the brand you're using doesn't make Black girl-friendly shades. Thankfully, Make Up For Ever doesn't fit into that category. Its cult favorite Ultra HD Concealer just expanded to include even more shades, making it that much more important to level up our makeup game for the upcoming winter season. We recently met up with Jackie Gomez, celebrity MUA (Beyoncé, Zoe Saldana) and Head of MAKE UP FOR EVER Academy New York, who immediately put us at ease while answering our most basic concealer questions. Take notes! 

Make Up For Ever Ultra HD Concealer

By Nikki Brown · October 31, 2016

The cult favorite product now includes a plethora of new shades that are definitely Black girl-approved! $27, sephora.com

Concealer should be one shade lighter or the exact color of your skin.  Concealers should match your undertone, so if you have more yellow in your skin, it’s best to use yellow-based concealers. If you have pink undertones, use red-based concealers for the appropriate matching technique.

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For dark circles, it is best to use a brightening concealer.  To cover dark circles, use a sponge for a light application and a concealer brush for full coverage, padding it onto the skin.  It is difficult to “cover” puffiness, as it is just the skin under the eye that is inflamed. Try applying green tea bags at night to reduce puffiness, then add concealer that matches your exact skin tone. You don’t want to brighten the puffy area, as that will make it appear more prominent.

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These are color correcting concealers meant to neutralize different tones in the skin. If you have a lot of redness in the skin, use a green concealer to cancel the red, then apply foundation in your shade. If you have a lot of blue in your skin, use red to cancel the blue, and if you want to brighten, use yellow or orange. 

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Yes. You can definitely wear concealer and nothing else if your concealer matches your exact skin tone. It will cover dark circles and brighten the eye area, giving the skin a fresh, no-makeup makeup look.  

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Yes, touch up the concealer throughout your day if necessary.  This will keep you looking refreshed all day.

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It really depends on your preference. I love applying concealer after foundation, as it blends more easily with the foundation.

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If you’re using a shade that matches your skin tone exactly, then definitely feel free to apply anywhere you feel you need to conceal.

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