Best 360 Partnership
Partners who participated in an integrated marketing campaign developed and executed with ESSENCE and continued the engagement through programming or activations at the Festival.
Coca-Cola & McDonald’s
Best Consumer Environment
Original activations & themes that lived pre- and on-site through a multifaceted experience for consumers.
Walmart & Ford
Rookie of the Year
First-time Festival partner that committed at a sponsorship level and activated within at least one event or program extension.
Unilever
Sponsor of the Year*
Embodied: Culture, Community and Commerce.
AT&T
Beauty Goals
Carol’s Daughter
Commerce Queens
Walmart
The Tastemaker
Diageo
Entertainment All Star
Disney Studios and Parks
Success Builder
State Farm
Lifestyle Legend
AARP