The singer has partnered with WTRMLN WTR, a cold press juice company that uses watermelon to create its drinks.
You probably thought that when Beyoncé sang, "I've been drankin', watermelon," on "Drunk In Love" that she was talking some sort of alcoholic beverage, some fancy infused vodka, but turns out she might have had something else on her mind.
The Lemonade singer has partnered with WTRMLN WTR, a three-year-old cold press juice company that uses watermelon flesh, rind, and organic lemon to create its drinks. WTRMLN WTR co-founder Jody Levy is happy to have the singer on board, stating,
"Beyoncé is aligned with many of our Company’s core values, especially our commitment to empowerment and passion to ‘seed change and spread liquid love’ among fitness enthusiasts. She is an inspiring human whose involvement will help educate the world about the importance of putting clean food and drinks into our bodies so that we can all be happy and healthy."
For Beyoncé, the partnership goes beyond simply endorsing a health drink, but investing in wellness and the future. "I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world. This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.”
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