Instagram/ LipstickMisfit

Because looking tired is never in style.

Virginia Lowman
Mar, 14, 2016

If you're like me, your day starts around 6AM but you probably didn't go to bed until about 2AM, so those 4 precious hours of beauty rest that you didn't get are likely to show up on your face. Think: under eye bags and blotchy, inflamed skin. Once fashion month hits, I basically consider sleep a luxury and survive off of matcha lattes and the occasional espresso (make that a double!); and a really, really good concealer that reflects light so I don't look like death in lipstick. Model's schedules are just as rigorous during fashion week—between running from show to show and juggling all of the after parties, it's a wonder that they can show up for a 6 AM call time, much less showing up looking well rested.

Backstage at Nicholas K A/W 2016 collection, makeup artists used Maskeraide Beauty Hydrating Gel Masks ($25 at to hydrate, brighten and soothe puffy eyes. So the next time you have one of those days where morning comes too soon, ditch the cucumber slices or cold spoons and reach for a hydrating gel mask instead!