Maybelline New York

And we love that she's wearing her natural hair!

Deena Campbell
Feb, 11, 2016

Top beauty brands are kicking off 2016 with a nod to diversity. Last month, CoverGirl tapped Zendaya, and now, Maybelline New York selected Herieth Paul as the newest face of the brand.

“This has been the hardest-kept secret of my entire life AND the highlight of my career,” the Tanzanian fashion model posted on Instagram. “I am so honored & excited to announce that I am joining the Maybelline family!!!! I’m so grateful to be named a global spokesmodel for the world’s #1 cosmetics brand.”

We love that she’s wearing her short, natural curls in the campaigns. Here’s to hopping we’ll see more of her and other African models. The 20-year-old was born and raised in Dar es Salaam, the largest city of Tanzania and raised there until moving to Ottawa, Canada at the age of 14. She is the daughter of a diplomat and once had similar aspirations before being scouted at 16 years old. In 2010 she signed on with Women Management and has walked the runways for Stella McCartney, Tom Ford, Ralph Lauren, Burberry, Rag & Bone, Rick Owens and Derek Lam.

Paul will make her advertising debut for Maybelline New York in the spring. You can follow her on Instagram @heriethpaul.